Your customer support group is tired of answering the same questions over and over.
Product wants a way to tap into user ideas more efficiently.
Your developer relations teams want to engage developers more effectively.
And your community, if you even have one, isn’t doing the job. Maybe you don’t own your data. Or it’s just a jumble of threads of limited value. Maybe you are worried about security. Or you need private spaces for certain user groups.
Before searching for a community solution, ask these questions to determine what you need today and what you might need a year from now.