What is Marketing Intelligence Software?
Accounts buy, but it’s the people – stakeholders, decision makers and amp; influencers – who decide. Marketing Intelligence empowers B2B sales ops to identify high-value accounts which match an organization’s Ideal Customer Profile (ICP) based on firmographic, technographic and real-time buying signals.
So, which vendors help organizations capitalize on these insights?
Access your complimentary report of the G2 Crowd Grid® for Marketing Account Intelligence – a visual display which showcases the marketplace rankings based on benchmarks for both market trend analysis and product comparison from actual sales and marketing professionals!