Even after decades of industry and technology advancements, there still is no universal, integrated storage solution that can reduce risk, enable profitability, eliminate complexity and seamlessly integrate into the way businesses operate and manage data at scale. To reach these goals, there are capabilities that are required to achieve the optimum results at the lowest cost. These capabilities include availability, reliability, performance, density, manageability and application ecosystem integration. This paper outlines a better way to think about storing data at scale—solving these problems not only today but well into the future.