Double Take

An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuanced picture of ‘reality’. DISCOVER WHY AND HOW IN THIS HERE TECHNOLOGIES EBOOK. Regain your audience’s attention In the days when advertising content was more scarce, gaining the attention of an audience was relatively easy. Today however, the opposite is true: Content is plentiful, but audiences are harder to attract, much less retain. The sheer volume of content being thrown at consumers today is making them progressively more ‘ad-blind’. As an increasing number of brands try to communicate ideas to a less engaged, more overwhelmed audience, even the most targeted, high-quality content can struggle to deliver sufficient traction and engagement.