Building a scalable, adaptable digital foundation is key to providing contextually-relevant, compelling omnichannel experiences across mature and emerging channels at speed. By combining the power of a hybrid CMS with headless, omnichannel delivery such as single page applications, IT and marketing teams can work closely together to deliver great experiences quickly, allowing IT to focus on higher ROI work.
Why should the target audience care?
Customers demand personalized experiences that are real time and relevant, so IT teams can’t be bogged down tying multiple marketing solutions together. IT teams require a digital foundation that allows them to quickly and seamlessly deliver compelling omnichannel digital experiences across a variety touch points and formats, including headless. Adobe supports the delivery of content to any endpoint, regardless of screen ownership, including mature channels (web/mobile) and emerging channels (IoT, SPAs, POS, voice, in-venue kiosks, etc) at scale.