At some point not too long ago, experimentation and A/B testing were new technologies. Now, it is clear that A/B testing is integral to increasing conversions, connecting with customers and growing your company. Back then, it was hard to start experimenting, but it was worth it.
You may be in a similar position with personalization now. Personalized experiences allow organizations to engage better with their customers, build brand loyalty and ultimately increase revenue. Recognizing that the right experience is not the same for everyone and taking steps to personalize your customers’ experience is integral to business.