A long time ago in a galaxy not so far far away, online shopping happened at close to lightspeed — a user would navigate directly to a brand’s website and make a purchase. Today, however, there are thousands of ecommerce sites and a handful of giant marketplaces, like Amazon, that disrupt this streamlined process.
In this digital world, gut feeling is no longer enough to make good business and marketing decisions. Conclusions must be backed with data. But how can brands discover which data sources to trust?
This ebook will show how. We’ll walk through the reasons why brands need to dig deeper and highlight some of the best consideration criteria for selecting a third-party data provider.